MRKG 1311 (NT) - Principles of Marketing

Semester Credit Hour(s): 3 Lecture Hour(s) Each Week: 3 Lab Hour(s) Each Week: 0

Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.
Prerequisite(s): Eligible to enroll in ENGL 0307
When Offered: Sp Coordinating Board Approval Number: 5214010004