MRKG 2312 (NT) - e-Commerce Marketing

Semester Credit Hour(s): 3 Lecture Hour(s) Each Week: 3 Lab Hour(s) Each Week: 0

Explore electronic tools utilized in marketing; focus on marketing communications in developing customer relationships. Electronic tools to be explored include digital payment systems, advanced analytics, and social media management solutions. Students will also learn how to integrate e-commerce with traditional brick and mortar businesses through the use of inventory control software, shipping service interfaces, and customer relationship management software.
When Offered: F, Sp Coordinating Board Approval Number: 521401